Whether we like it or not, advertising is a common and effective way to make money on the internet. In order to support the work being done at Read The Docs they decided to include advertisements on the documentation sites they were hosting, but they didn’t want to alienate their users or collect unnecessary information. In this episode David Fischer explains how they built the Ethical Ads network to solve their problem, the technical and business challenges that are involved, and the open source application that they built to power their network.

Do you want to try out some of the tools and applications that you heard about on Podcast.__init__? Do you have a side project that you want to share with the world? With Linode’s managed Kubernetes platform it’s now even easier to get started with the latest in cloud technologies. With the combined power of the leading container orchestrator and the speed and reliability of Linode’s object storage, node balancers, block storage, and dedicated CPU or GPU instances, you’ve got everything you need to scale up. Go to pythonpodcast.com/linode today and get a $100 credit to launch a new cluster, run a server, upload some data, or… And don’t forget to thank them for being a long time supporter of Podcast.__init__!